Articles on Copywriting

I found the above quote over on the Creative Mornings blog a few days back and, although I’m sure Pfortmuller meant it in relation to startups, what struck me was it’s relevance to copywriting. Copywriters frequently talk about the difference between features and benefits—features and the aspects that a product or service has; benefits are [...]

For the third year in a row the Work at Home Woman blog is doing a Blog Anniversary giveaway. With over $3,600+ of prizes up for grabs and a promise of 38 winners, it’s a great chance to get your hands on some goods—or services. And guess what? I’m one of the giveaway providers. Up [...]