Let’s face it—unless your a writer / editor by trade, chances are you probably never took the time to read through the Chicago Manual of Style or to study Strunk & White. So here are a quick 5 tips for working out that writing muscle.
Use the Right Word:
The two most frequently misused but well known word mix-ups are their, there and they’re and its and it’s. Their is possessive; there is a place; they’re stands for they are. Its is possessive; it’s stands for it is. Review things you write afterward, looking for each of those words and ensuring you used the right version of each.
Note Your Tone:
Do you want to come across as giving friendly advice, or as a business expert? Friendly, warm and welcoming or as someone speaking from a position of authority? Your use of first person (I, me), second person (you) or third person (retailers/formal—not “you” and never “I”) can convey that. Adjust your voice so it matches your goals.
Active or Passive?
You should also consider if you’re writing in an active or passive voice. Are things happening to you, or is someone actively doing them? Example: Hamburgers (subject) are being eaten (verb). The man (subject) is doing the eating (verb). Can you tell the difference? The first is passive; the second active. [Examples from here]
Smooth it out:
Read your copy out loud; if you stumble over your words, so will your customers.
Eliminate wordiness:
Is every word in every sentence necessary? Is every sentence in each paragraph essential? Is each paragraph in the piece crucial? Make sure. If not, eliminate it. (note: sentences that help transition the reader from one thought to another are essential. Be careful not to cut too much.)
And that’s it! Do those 5 things regularly watch your writing muscles grow.
[Photo credit: flickr.com user pasukaru76]
